Rob Farley, former COO of Wolfe Research, discusses the importance of quality in building organizations and designing products. He shares insights on differentiated research, skepticism, and independent verification. Rob also talks about the challenges and advantages of working in a small firm versus a large investment bank. He highlights the need for nimbleness, transparency, and a focus on excellence. The conversation touches on topics like change management, the role of data in financial services, and the importance of process quality.